The Art of the Start - The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything - Free Book SummaryWhy you should read The Art of the Start? This is not a manual, but rather a collection of mostly useful tips for people who wish to start businesses, or even, as author Guy Kawasaki claims, other sorts of projects, including nonprofit organizations. Kawasaki may over-use business-babble such as "bootstrapping" or "rainmaking" (in fact, he recommends coming up with a brand name that can enter the language as a verb, such as Google or Xerox) - but his style is good-natured and humorous.